How to Analyze Your Best and Worst Performing Products
Learn how to analyze your best and worst performing products so you can improve cash flow, reduce slow-moving inventory, protect profit, and make smarter buying decisions.
Many eCommerce business owners rely on their financial reports to make important decisions.
But there’s a problem.
In many cases, the numbers are wrong.
Not because anyone intended to misreport them, but because eCommerce accounting is more complex than traditional bookkeeping.
If the accounting system isn’t set up correctly, financial reports can become misleading and lead owners to make poor decisions.
Here are some of the most common reasons financial reports are inaccurate for eCommerce businesses.
Many eCommerce platforms record sales before payment processors take their fees, refunds, or chargebacks.
If accounting systems only record the net deposit from the processor, revenue may be understated and fees may not be properly tracked.
Best practice:
Record gross sales, fees, refunds, and deposits separately.
Payment processors like Shopify Payments, Stripe, PayPal, and Amazon do not deposit funds exactly as sales occur.
Deposits often include:
Without proper reconciliation, the accounting records may not match the platform activity.
Inventory accounting is one of the most common sources of errors.
Problems occur when:
These issues can cause profit margins to appear far higher or lower than they actually are.
Sales tax collected from customers is not revenue. It is a liability owed to the state.
However, many systems incorrectly record sales tax within revenue accounts, distorting financial results.
Refunds and chargebacks reduce revenue, but they are often buried inside payment processor adjustments.
Without proper tracking, owners lose visibility into an important performance metric.
A reliable eCommerce accounting system should include:
When these elements are in place, financial reports become far more useful for decision-making.
When financial records are accurate, business owners can:
Without accurate reporting, even profitable businesses can struggle to understand their true financial position.
eCommerce businesses operate in a fast-moving environment, and their accounting systems need to keep up with that complexity.
When financial reporting is structured correctly, owners gain clear visibility into their numbers and can confidently grow their businesses.
Learn how to analyze your best and worst performing products so you can improve cash flow, reduce slow-moving inventory, protect profit, and make smarter buying decisions.
Many retail and eCommerce business owners wait until year-end, tax time, or a cash crunch to review inventory. By then, slow-moving stock, overbuying, missing products, and cash flow problems may already be hurting the business. Learn when to review your inventory and how a better rhythm can help protect your cash.
Many retail and eCommerce business owners run everything through one bank account and wonder why cash always feels tight. A Profit First approach helps separate money by purpose, including inventory, profit, owner’s pay, taxes, and operating expenses. Learn how six bank accounts can create better clarity around your business finances.